Efes from Istanbul, Turkey

From Millward Brown
The Efes Beer operation has a unique history. Beer production in Turkey did not begin until 1890, when a brewery was founded in Istanbul by two Swiss entrepreneurs. This brewery was later nationalized, and for a time, Tekel, a state enterprise, was the only beer producer in Turkey. In 1969 a change in the regulations opened the market to private enterprise. The Efes company established its first two breweries in the cities of Istanbul and Izmir in 1969, the same year that local competitor Tuborg also started producing beer in Izmir. 

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